You might be a coach that has an idea of what your niche could be but you're not 100% just yet, maybe you've already done a course that helps you find your niche and you're still not fully clear or maybe you're a coach that really doesn't have much idea at all. You know you want to help people in some sort of way but you're confused on who that will be and how exactly you will help them.
We now live in a world where people have so many options when it comes to getting help solving their problems.
Because of this, people don't look for generalists like they did 5 years ago. They now look for specialists who help with their specific problem and that's why if you plan to use social media in 2023 to help grow your online coaching business then you need to really own your niche.
And owning your niche means you are 100% clear on who specifically you serve and the specific problem you solve plus you know how to communicate that in the most simple and easy to understand way!