You might be a coach that has an idea of what your niche could be but you're not 100% just yet, maybe you've already done a course that helps you find your niche and you're still not fully clear or maybe you're a coach that really doesn't have much idea at all. You know you want to help people in some sort of way but you're confused on who that will be and how exactly you will help them.
Before starting this business, I remember I wanted to help people be more and do more but I just didn't know exactly who and how I was going to do that.
Just like you, I was told that I MUST niche down but I wanted to help everyone! I didn't want to miss out on helping those that I could.
So being the typical rule breaking person that I am, I went against the rules and started my coaching business without a niche and about 6 months in and with little results to show I realized this "you have to niche down" thing, is actually true.
And the reason it's so true is because we live in a world now where people have so many options when it comes to getting help solving their problems.
Because of this, people don't look for generalists like they did back in 2010. They now look for specialists who help with their specific problem and that's why if you plan to use social media in 2021 to help grow your online coaching business then you need to really own your niche.
And owning your niche means you are 100% clear on who specifically you serve and the specific problem you solve.